How To Attract Clients For Your Newly Created Law Firm

It's not unusual for young and dynamic lawyers to start their own law firm at a very young age after taking the plunge into the legal world. However, only a few such law firms survive beyond certain years or achieve certain size and awe of their peers.

The success may continue to elude such law firms due to highly competitive market and as in-house legal teams are increasingly becoming larger and have the technological advantage of software and systems, thereby making them less reliant on outside help.

As a result, the first-generation lawyers, helming their law firms, may find it challenging to survive and thrive in the market. However, there are ways that can help such law firms to grow their stature steadily and attract clients, albeit slowly.

Below are some tactics that the newly created law firm can embrace to attract clients:

Networking

• Attend industry events and conferences as well as join local business organizations and networking groups. Also, connect with other professionals in the legal field.

Referrals

• Ask current clients for referrals to other businesses and individuals who may need legal services.

Marketing

• Develop a strong online presence through a professional website and social media platforms. Consider investing your time in writing thought leadership articles for newspapers and magazines that can establish your credibility as a professional. Writing articles and sharing through LinkedIn can be very effective.

Specialization

• Focus on a specific niche or area of corporate law that sets your firm apart from others.

Client Service

• Provide excellent client service and build a reputation for being responsive and reliable.

Free Consultation

• Offer a free consultation to potential clients to showcase your expertise and build trust.

Collaboration

• Collaborate with other professionals such as accountants or consultants to expand your reach and attract new clients.

Pro Bono Work

• Take pro bono or volunteer work for non-profit organizations or low-income clients. This will help you build a strong reputation and a sense of belonging in the community.

Build Relationships

• Build long-term relationships with clients. This will not only help retain clients, but also prompt them to reach out to you first for more services.

Continuous Upskilling

• Keep upgrading your skills and knowledge related to the latest trends and developments in the legal world, including your core area of expertise. This will help you remain abreast about the latest developments and create a goodwill among your clients as a subject expert.

Following these tactics will not only help the newly created law firms to gain ground in the market, but also the established ones to strengthen their position in the market.